Todd Goldman may be one of the most successful pop artists you don’t think you know, but I’d wager you know his work. Between his brand David & Goliath and other projects, merchandise featuring Goldman’s pop-art has generated over $1 billion dollars globally. He sold 20 million units of his irreverent tee shirt, emboldened with “Boys Are Stupid, Throw Rocks At Them!” and his art has been name dropped numerous times by by Rhianna; you can’t make this stuff up.

With lots of artists getting into the NFT game, Goldman has chosen Earth Day to enter the space, as it’s an opportunity to both spread awareness of environmental issues and raise money for a good cause.

The numerous, goofy NFTs dropping tomorrow on MakersPlace will generate money to be donated to EarthEcho International. Founded in 2005 by siblings Philippe and Alexandra Cousteau in honor of their father Philippe Cousteau Sr., son of the legendary explorer Jacques-Yves Cousteau, EarthEco collaborates with youth around the world to provide knowledge and tools to drive meaningful environmental action to protect and restore our ocean planet. Reaching more than 2 million people in 146 countries, Phillipe and his wife Ashlan activate the next generation to become environmental leaders who will transform the future. Thus, Goldman’s cheeky designs were a perfect opportunity for collaboration with the non profit.

This drop demonstrates another way NFT technology can be utilized for good; although the pandemic has prevented a lot of traditional fundraising events, NFT drops are an avenue for artists to raise money for a good cause. Earth Day is the perfect opportunity to both drive more awareness to the burgeoning NFT space and raise money for organizations fighting climate change.

The drop goes live on MakersPlace tomorrow, April 22nd at 12pm EST.